8 important questions which are good to be considered before the start of creating a web site 

The Internet presence nowadays is not just a matter of fashion, but necessity. Through it you not only introduce yourself /just the way your visit card do it for you/ but you can also achieve several tasks – to optimize the connections with your clients and business partners, to sell your merchandise or services. To do that you need to use B2B and B2C models. Every manager who has plans about creating a web site – no matter if it is a corporate site or just a concrete web project you have in mind, it is good to have a thought over these important questions. If you solve them correctly you can rely on your success.

1. Know how
Very often the decision to be or not to be created a web site is not very well motivated. It is considered that it is just a very good idea such thing to be had. But that is not always the right way of thinking. The site has to have its own purpose, to have some tasks to achieve.  

2. Know for who
It is important to know for whom you create this site, who are going to be its visitors, so you can make it according their expectations – as design, functions, content. For example if you wish to promote a new company product which is meant for young girls who live in Bulgaria, the site shall be designed according their specific needs. But if your aim is to improve the communication with already existing clients who are mainly middle-aged men who live in Europe, your site will be far more different than the one mentioned above. 

3. Consider how
It is well known that here in Bulgaria everyone knows everything. But do not force it, you should share your visions, plans and desires. The site is not only a beautiful graphic art. Behind that, which is on the screen, lies difficult programming and functionality. The professionals will know how to mix all the elements to make your site successful.

4. The choice where
To be your site easy accessible it is important to think about where you should place it – in other words to choose a better host. And then again not always the cheap /or free/ way to get what you want is the right choice. That is concerning mostly the serious business projects, so you will need to buy your own server. You should also consult a professional to choose the equipment wisely.

You should choose wisely once again – the name of the site-domain is as important as the server. It should attract the attention, to be easy remembered in order to be written down latter, and last but not least – to “speak” for itself.

5. Last but not lest when

The start of every project is not an easy thing. The release date is above all. The first step after the construction of the site and its start is that it should be registered in internet portals and searching engines. The www address also should be attached to the visit cards and the other print materials of the company. But those steps, no matter how important they are, are not enough. The whole promotion of the site should be seriously thought over. It is advisable a banner add to be included, also some newsletters to be send to the press, other alternatives are also welcomed.

6. Do not underestimate the Internet
Not only the promotion of the site, but also its maintenance needs to be well done. Because there is nothing more irritating than the old information. But the period of its refreshment and who is going to make it, that is a million dollar question!

7. Do not overrate the Internet
Internet is very dynamic media. It requires constant activity. It is true that miracles are rare thing but with constancy you can achieve anything you want. But be careful, your expectations should not be overrated. The internet presence cannot always solve all the problems you have in the company.

8. Let`s be realistic!

Apart from these 8 other questions may be raised. But that should not keep you from going on. It must be clear that on the Internet there are millions of sites, which were meant to be just like yours. Everyone tried to be unique. But how many of the others have succeeded, you think? And is that all so important? Do not think it is an easy task to create something like Amazon.com and do not force yourself to turn your corporate site into Yahoo. You should be careful with the laws that rule within the Net, be realistic about what you want and more importantly what you can get and your success shall be granted.